Built by Friends. Made for Real Life.
Black Sheep Fam started with two longtime friends, a shared background in design and product development, and one simple belief: we all deserve pajamas that fit, feel good and have a little personality.
FROM COWORKERS TO COFOUNDERS
We met while leading large design and product development teams. Work took us around the world and turned us into lifelong friends. After more than 25 years in corporate America, we traded conference rooms for a small business of our own and launched Black Sheep Fam in Wisconsin in 2021.
WHY PAJAMAS?
We loved the tradition of matching pajamas. We just couldn’t find many that felt designed with real people in mind. Too many options skewed juvenile, stopped short on sizing or looked better in a photo than they felt at the end of a long day. We knew pajamas could be softer, more wearable and a lot less predictable.
WOMEN-OWNED
Built by Amy and Jami in Wisconsin.
25+ YEARS OF EXPERIENCE
A shared background in design and product development.
MORE SIZES. MORE COMFORT.
Women’s, men’s, plus, tall, Big & Tall and adult-unisex options.
COMFORT THAT FITS REAL LIFE
Today, we create comfort for women and men, including plus, tall, Big & Tall and adult-unisex options, with coordinating pet styles available in select patterns. Matching is welcome. Matching rules are optional.
SMALL BUSINESS. REAL PEOPLE.
We’re still a small, women-owned Wisconsin business. That means real people behind the emails, thoughtful details and genuine appreciation every time someone chooses Black Sheep Fam.
Soft enough to sleep in. Good enough to live in. Always ready to stand out from the flock.